3 Benefits Of Digital Menu Signage At Restaurants

Restaurant menu signs have become a staple in the business and allow customers to easily see everything you have to offer on a large scale. As technology improved over time, the traditional menu board has been replaced with flat-screen televisions that take up little space and add a modern touch to locations.

If you own a restaurant, the commercial AV installation of digital menu signs can come with many advantages and help your restaurant thrive. Along with a traditional menu, learn about ways to enhance the visuals and provide customers with a memorable experience.

1. Quick Food Clips

The menus you display on digital signage do not have to stay as static images. With high-definition flat screens, you can showcase some clips of your top food items. Showcase a sizzling steak, melting cheese on a pizza or a fresh fountain soda that bubbles in a cup of ice.

Quick and short clips will draw a customer's attention and get them more excited to eat your food. You could transition to the food clips or have one screen dedicated to just the food clips. Keep a restaurant logo on the bottom corner of the screen at all times so customers associate the clips with your branding.

2. Daily Specials

When you have daily specials at your restaurant, you do not need to take extra time to write out the specials, create a chalk sign or put up other options. A digital screen creates an easy way to showcase the specials and make each one a main part of the menu. Use bigger text and different colours to highlight the specials for customers to easily see.

A digital menu also gives you the opportunity to add pictures of the specials so customers have an idea of what they will order. If the specials sell out, you can easily edit the menu and remove the specials screen as needed.

3. Menu Themes

Throughout the year, you may want to add some seasonal themes to the menu. The themes will draw customers in and add a festive touch to your restaurant. For example, in autumn, you may add a lot of pumpkin products to your menu. Digital signage makes it easy to add pumpkin graphics, animations of falling leaves and other items to the menu.

The same applies to any season and allows you to showcase seasonal favourites with the themes. Once you create the digital content, you can easily swap out graphics without the need to create whole new displays for the walls. The high-quality screens may also include speakers to play music and sound effects that add to the theme.

Contact a company such as Certified AV Professional Technicians for commercial audiovisual installations that will transform the restaurant experience for your customers.


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